Jeremy Adamson, Head of Advanced Revenue Analytics at WestJet

Data science and analytics has moved from being an investment in the future to a core component of corporate strategy. In the rush to stand up this new practice, many organizations have had struggles in realizing value. This presentation would provide insights into how to set up an effective practice by focusing on People, Process, and Strategy, and use the specific case of WestJet’s recent reboot of their analytics function. This is based on an upcoming book by the same name.